As the digital landscape becomes more prominent in the fashion sector, brands are going have to start looking for alternative methods to promote their products. To that end, social media influencers are the segue for fashion brands to reconnect with their audiences on social platforms.
In collaboration with the Council of Fashion Designers of America, we have released a study of the social impact of attendees from the past NYFW:Men’s in February 2016. This study digs into the notion that social media is rapidly replacing traditional advertising methods at fashion shows — and throughout the entire industry.
As the digital landscape becomes more prominent in the fashion sector, brands are going have to start looking for alternative methods to promote their products. To that end, influencers on Instagram, Twitter, blogs, etc. are the segue for fashion brands to reconnect with their audiences on social platforms. But who are these influencers that are capable of communicating with millions of followers, and how can brands actually find them?
That's what we wanted to find out from NYFW:Men's...
So, we went to work and collected data from the event and crosschecked it with our influencer marketing platform to provide a clearer picture on the transformation of fashion coverage. By analyzing the key social channels from NYFW:Men's, we were able to discover:
- the top guests
- influencers' social reach
- global spread of influence
- key social channels for the industry
- Main conclusions from the show
So who was the most influential attendee? It might not be who you’d expect... Download the report to find out!
By Launchmetrics Content Team
The Launchmetrics content team is always on the lookout for new trends in the fashion and technology sector. We are geeks with style and lovers of good stories!
