Welcome to our series #KnowYourMIV. In this article, we are looking into Xenia Tchoumi and her long term collaboration with one of the many fashion houses she works with, in this case being Fendi.
Fashion Influencer, Digital Entrepreneur and Public Speaker based in London, is a recognized ambassadress of high end fashion and lifestyle brands. The Swiss-Italian creator with Russian-Ukrainian origins shoots with magazines of the likes of L’Officiel, Vogue, Vanity Fair and Elle. She has recently given three motivational TEDx talks and spoke at the United Nations. Among the digital business world that Xenia created for herself, she is also a writer and published her first book in 2020 called “Empower Yourself” aimed to guide reader through the road of self-empowerment.
It is clear that Xenia knows her way around the fashion industry. Over the years, she built long term relationships with high end fashion labels. Through our proprietary algorithm’s Media Impact Value™ (MIV®), we analyzed the impact Xenia generated throughout her posts with Fendi in 2022.
#KnowYourMIV: An analysis into the impact generated by Xenia
Over the past few years, Xenia has been working with Fendi whether it’s through product promotion, going to events or attending their shows. As a result, in 2022, Xenia generated a total MIV® of $200K through eleven posts only on social media talking about the Italian brand. On Instagram only, with 9 posts, Xenia generated $160K in MIV®. In this article, we are looking into the posts that generated the most MIV®.
This summer, Xenia embarked on a trip to Greece in the Cyclades with the Italian House. Mykonos as the final destination. For a couple of days, the Italian brand took over the island with a group of top creators, of which Xenia. During her time in Mykonos, Xenia posted a carousel of herself posing in a bikini. The post alone generated a grand $51K in MIV® and garnered a total of 22875 likes.
On Facebook, the influencer posted a similar carousel with an additional portrait of herself while being in Mykonos. The post alone generated $38.7K in MIV® and ranked second in her top post. The post garnered about 14K likes and was re-shared 229 times.
Very recently, the influencer attended the Italian house show in Milan that presented their SS23 Collection. For the occasion, the influencer was invited to the show as one of their VIP guests. She wore a full-branded look. To share the look with her followers, Xenia posted a reel crossing the street confidently in her dress, with white sunglasses and a matching handbag. The reel alone generated $19K in MIV®.
Overall, the Italo-Swiss and Russian Influencer has been generating great MIV® for all the brands she's been working with. We hope you enjoyed this installment of #KnowYourMIV where we analyzed the impact generated by Xenia across her social platforms.
By Céline SabbaghBrand Content Manager
Céline is passionate about the fashion industry and loves to create content, both written and visual. She is the Brand Content Manager at Launchmetrics and is always excited to delve into the fashion digital world that is shaping the industry of tomorrow.
