Welcome to our latest edition of #KnowYourMIV®. Today, we take a closer look at the long-standing collaboration between the social media star & entrepreneur Alex Rivière and luxury shoe brand, Jimmy Choo. Alex is a designer, entrepreneur and social media personality. She started her journey as an influencer in 2013 and has since grown her audience to over 1 Million followers on Instagram, making her one of the most influential Voices in the fashion industry.
Influencer marketing has become a powerful tool for brands to expand their reach and increase engagement with their target audience. The collaboration between Alex Rivière and luxury shoe brand Jimmy Choo is a perfect example of the positive impact that such partnerships can have. Alex’s partnership with Jimmy Choo began in 2018 when she was chosen as one of the brand’s global ambassadors. Since then, Alex has been a regular face at Jimmy Choo’s events. One of the most notable collaborations was for Alex's wedding, where she created two custom Jimmy Choo high mules.
To measure the impact of Alex’s collaboration with Jimmy Choo, we used our proprietary data algorithm called Media Impact Value™ (MIV®) (MIV®). Our analysis showed that Alex’s partnership with Jimmy Choo has generated outstanding media exposure and engagement across various social media platforms, generating an incredible $16.4M in MIV® for the brand!
Alex’s long-standing collaboration with Jimmy Choo is a testament to the power of influencer marketing and the importance of building strong relationships between brands and influencers
The top post in MIV®:
Alex's top post in collaboration with Jimmy Choo generated $73K in MIV® on its own. In the post, Alex captioned "Wear now, love forever" and shared a carousel of three photos of herself wearing the shoe, including a close-up.
The Quintessence of a great long-term collaboration:
The second most MIV® generating post was the announcement of Alex's custom mules for her wedding, which generated $62K in MIV® on its own. The third most MIV® generating post featured Alex posing with the Muglex X Jimmy Choo boots as part of their collaboration, which was revealed in February 2022 and generated $33K in MIV®.
Alex's long-standing collaboration with Jimmy Choo highlights the power of influencer marketing and the importance of building strong relationships between brands and influencers. As the fashion industry continues to evolve, we can expect to see more innovative collaborations between brands and influencers that push the boundaries of creativity and engagement.
By Céline SabbaghBrand Content Manager
Céline is passionate about the fashion industry and loves to create content, both written and visual. She is the Brand Content Manager at Launchmetrics and is always excited to delve into the fashion digital world that is shaping the industry of tomorrow.
