Welcome to our series #KnowYourMIV. In this article we are looking into Diipa Buller-Khosla and her collaboration with Charlotte Tilbury’s beauty brand. Global influencer, model and entrepreneur Diipa Buller-Khosla is one of the most noteworthy influencers in the beauty, fashion and lifestyle industry. Diipa is a self-made entrepreneur who started out studying law until she made the switch to content creation, where she has now gathered an impressive following of 1.8M users on Instagram. Since her start as an influencer she has been named “The Influencer of the Year” three times as well as occupied the cover of multiple fashion magazines and even being invited to give a speech at Harvard Business School.
In addition to her impressive list of achievements, she is also a self acclaimed “skin gadget fanatic” and CEO of her own beauty company. It is clear that Diipa knows her way around the beauty industry and she has collaborated with Charlotte Tilbury beauty brand to achieve some of her most impactful looks.
Through our proprietary algorithm’s Media Impact Value™ (MIV®), we analyzed the impact of Diipa’s most recent collaborations with Charlotte Tilbury.
This summer Diipa returned to the Cannes film festival for the 5th time after becoming the first Indian influencer to walk the Cannes red carpet back in 2018. Diipa’s presence at the Cannes film festival ranks as second among the influencer's placements this year alongside her collaboration with Charlotte Tilbury at the Queen’s Platinum Jubilee Celebrations and Bridgerton S2 World Premier. Overall, the influencer generated a total MIV® of $821K this year with the beauty brand.
Diipa Buller-Khosla at the Cannes film festival
Diipa’s makeup looks at the Cannes film festival were executed in collaboration with Charlotte Tilbury. The collaboration between Diipa Buller-Khosla and Charlotte Tilbury during this event generated an echo around both the influencer and the brand, and was mentioned across exclusives media sources such as L'Officiel Arabia and Vogue - IN.
Overall, Diipa has generated a total MIV® of $717K across 10 placements for Charlotte Tilbury this year on her own account. Her top placement mentioning the brand is an Instagram post from the Cannes Film Festival where the influencer gave credit to Charlotte Tilbury's products which were used to create her looks for the event. The instagram post showcased her first look of the event where she wore a white feather saree by designer Manish Malhotra. This post alone generated an impressive $183K in MIV®.
For her second look at the Cannes film festival, Diipa opted for an orange gown by designer Georges Hobeika. Her make up reflected the radiant look and was done with several Charlotte Tilbury products including, Charlotte Tilbury Magic Cream and a combination of Charlotte Tilbury lipsticks in shades of Penelope Pink and Super Cindy. The post gathered a total MIV® of $88K.
Diipa’s 3rd and last red carpet look was captured in an instagram post on the closing night of the Cannes film festival. The inspiration behind the final look was Old Hollywood Icons and the make up was executed with bold eyeliner, Charlotte Tilbury Magic Cream and Sweed lashes, and finished off with Charlotte Tilbury Catwalking Matte Revolution Lipstick. She posted a picture of this look wearing a dress from Avaro Figlio and this post generated a total MIV® of $137K.
Diipa Buller-Khosla at the Queen’s Platinum Jubilee Celebrations
Another occasion where Diipa partnered up with Charlotte Tilbury was The Queen’s Platinum Jubilee Celebrations which took place earlier this year in June. She wore a custom dress by designer Rahul Mishra and a shimmering makeup look by Charlotte Tilbury. Her post from the celebrations gathered a total MIV® of $72K.
We hope you enjoyed this instalment of #KnowYourMIV where we analyzed the collaboration of Diipa Buller-Khosla and Charlotte Tilbury.
By Céline SabbaghBrand Content Manager
Céline is passionate about the fashion industry and loves to create content, both written and visual. She is the Brand Content Manager at Launchmetrics and is always excited to delve into the fashion digital world that is shaping the industry of tomorrow.
