As we all know, the Coachella Music Festival is one of the most coveted music festivals of the year. The annual music and art festival, which was founded in 1999 and organised by the entertainment group Goldenvoice, has progressively become the go-to event for music fans and celebrities. Lived through the lens of millions of fans on social media and online publication, the festival, over the length of 2 Weekends, makes more noise than any other festival. This year’s festival, Coachella 2022, was long awaited after three years of being canceled due to the pandemic and has, not surprisingly, made quite an impression.
From the guests, only one caught our attention, the entrepreneur Caro Daur. Caro began her fashion blog back in 2014 and has then amassed millions of followers on social media and partnered with established fashion houses such as Fendi, Dior, Valentino, Off-White and Adidas. She has also started her own company, called Daur Power, which offers a 3-month fitness program.
Through our proprietary algorithm’s Media Impact Value™ (MIV®), we analysed the impact of Daur’s presence at Coachella. In this #knowyourMIV instalment, we deep dive into the impressive data and media value generated by the entrepreneur at the festival and understand how she confirms her Voice at the forefront of the industry.
#KnowYourMIV: Caro Daur x Coachella 2022
Overall, the campaign generated an impressive $1.6M in MIV® across 127 total placements online and on Caro Daur’s Instagram account. The entrepreneur has been featured online at the festival among many publications resulting in a global grand reach of 1,4Billion!
A deep dive into the analysis of Caro’s presence at Coachella
During Coachella, Caro Daur’s Instagram account generated an impressive $1.2M in MIV® across 20 posts, resulting in an average MIV® of $59,479 per post. In this article, we are looking into the impact of her posts generating the biggest buzz with her fan based followers while taking us on her Coachella journey.
On April 15th, the entrepreneur announced her participation in the festival with a post, showing off her palm spring attire look, stating “Trigger Warning: Coachella posts incoming”. For this post, Caro generated $61K in MIV® and 28k in Average Engagement.
On the first day of the festival, Daur posted a carousel of herself making her way to the venue generating $77K in MIV®, and resulting in her second post generating the most Media Impact Value™ throughout the festival. Caro Daur is well known for staying true to herself in front of her followers and this translates perfectly in this post. We, therefore, understand that ‘genuine posts’ tend to work best not only with Daur’s followers database but also among younger generations globally.
On the second day, the entrepreneur took us through her day, over 3 posts, by showing her outfit, the venue, and Megan Thee Stallion’s stage, resulting in an average engagement of $53.3K in MIV® for the 3 posts. However, her last post of the day, at the famous burger place from the West Coast known as In-and-Out, generated an impressive $103,914 in MIV® alone and 51181 in engagement - becoming the post generating the highest Media Impact Value™ during her presence at the music festival.
To wrap up her Palm Springs content, the entrepreneur shared a series of 2 posts wearing a full Gucci ensemble with accessories. For the 2 posts featuring the Italian brand, Daur generated $136K in MIV® and 69345 in engagement. This shows that Daur strongly participates in building the brand’s presence on social media and beyond.
As a result, the festival has become even more far-reaching and impactful as any Fashion Week. Coachella is now a tool for fashion houses to connect with younger generations such as millennial and Generation Z that leverage the right Voices such as Caro Daur.
We hope you enjoyed this instalment of #KnowYourMIV where we analysed the data and impact behind Caro Daur at Coachella. If you want to explore more about how to take advantage of major event to build buzz on social media, read our article below!
By Céline SabbaghBrand Content Manager
Céline is passionate about the fashion industry and loves to create content, both written and visual. She is the Brand Content Manager at Launchmetrics and is always excited to delve into the fashion digital world that is shaping the industry of tomorrow.
