Arab Fashion Week
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Not since its collaboration with Fenty in 2017 has PUMA walked the runway at New York Fashion Week. June Ambrose, the Creative Director of PUMA, wanted to bring the brand to the catwalk again and this time, with a completely immersive collection and experience.
The brand’s showcase featured an array of comfy athleisure with some notable, high-fashion silhouettes thrown into the mix. It also revealed a number of collaborations with the likes of AC Milan, Dapper Dan, and Koché.
Here is a sample of the photos in this collection captured by our Launchmetrics Spotlight photographers 👇