Marketing in China (formerly Parklu)
Maximize Your Brand's Impact in China by Unlocking the Power of Local Data and Insights
Reimagine Your Marketing Strategy in China with Data-Driven Insights
- Measure your brand's impact in China by effortlessly tracking campaigns and brand mentions across top Chinese online and social media platforms
- Get full visibility over your marketing activity
- Benchmark your brand against competitors and regions to uncover the winning strategies, channels and Voices in the Chinese market
Simplify Your Media Monitoring with All Your Print, Online and Social Media Mentions in One Place
Effortlessly capture your global brand mentions from print, online and social media marketing channels in one feed, including from top Chinese platforms WeChat, Douyin, Weibo, Bilibili and RED. Deep dive into the quantity and quality of each mention using a standard MIV® metric and share your team's successes with internal stakeholders via bespoke newsletters, coverage books and reports.
Optimize Your Brand Strategy with Valuable Competitive Benchmarking Insights
Use 1 clear MIV® metric to benchmark against competitors worldwide and identify top trends and best practices to inform your strategy. Gain clear cross-regional insights into your Brand Performance to understand your brand's market fit in your key regions, including China. Identify your top performing Voices, channels and activities with ROI metrics to guide investment in what truly brings value to your brand.
Enhance Your Digital Marketing in China with Leading Data and Software:
Media monitoring in 200+ countries, including China
120+ Print Titles, 1.7K+ Online Media and 272K+ Social Accounts tracked in mainland China
290K+ KOLs tracked in China
See What Our Clients Say About Our Leading Software
“We lean on MIV® not only to measure PR and marketing success, but also to compare with sales figures to hold our regional teams and distributors accountable for their growth and revenue targets.”
Marianna Perda, Head of Brand Activations – Branding & Marketing at APM Monaco
