Reports & Whitepapers
The Oscars Red Carpet 2018 // According to the Data

In the digital era, the popularity of topics such as “best red carpet gowns” or “red carpet beauty” is even more pronounced as engagement numbers soar on social media, with hashtags such as #Oscars2018 or #AcademyAwards popping up throughout the week of the event. The red carpet tradition has been around for nearly a century and it has become a powerful marketing tool for many brands in fashion, luxury and cosmetics (FLC).

In order to understand how influential the red carpet is for FLC brands, the Launchmetrics team of data experts tracked and analyzed data using our proprietary audience-driven Media Impact Value (MIV) algorithm.

What you’ll discover in this Whitepaper:

• A breakdown of fashion and jewelry brands that sparked the most buzz on social and online media.
• A summary of the hollywood professionals who received the most mentions
• The most talked about topics, such as #TimesUp and #WhyWeWearBlack