Reports & Whitepapers

Spring/Summer 2025 Fashion Week Data Insights by Launchmetrics

Discover the key data insights driving the leading fashion weeks

What defines the leading fashion runway?

To succeed during fashion weeks, it's essential to understand what makes a campaign stand out at these high-profile global events.

Discover the results behind Spring/Summer 2025 fashion weeks with Launchmetrics’ exclusive impact reports. Uncover an in-depth look into the pivotal Voices, channels and emerging regions shaping this season's global fashion narrative and reveal the new industry standards across New York, London, Milan and Paris.

To benchmark the data-driven strategies of each season, Launchmetrics releases industry-renowned Media Impact Value (MIV) rankings; a comprehensive look into the competitive landscape during these key industry events. Recognized as the most comprehensive and modern measurement standard in the industry, MIV lets you understand which strategies create the most impact across print, online and social by providing an apples-to-apples comparison reflecting the audience perspective. Finely tuned with AI and machine learning, the algorithm relies on both quantitative and qualitative attributes specific to the FLB industries (including audience engagement, industry relevance, source authority and content quality) to ensure overall accuracy and relevance when benchmarking in the growing competitive landscape.

Curious to see how your brand compares to others from the major fashion weeks? Want to understand the strategies propelling performance this season? Download the report now to uncover the key trends and insights from SS25's most significant events on the fashion calendar and gain valuable competitive edge when it comes to standing out amidst the overcrowded landscape of today.

In this SS25 fashion week report, you will:

  • Discover the brands that drove the highest MIV®
  • Gain a global understanding of the key Fashion Week trends
  • Learn about the Voices driving interest from Fashion Week front rows
  • Dive into the channels that best amplify event buzz