Reports & Whitepapers
PITTI UOMO 96: A Look at the Data from the Italian Trade Show

This June, we continued our partnership with Pitti Immagine and our analysis of Pitti Uomo (the menswear trade fair that takes place in Florence bi-annually), at the 96th edition. In order to uncover the buzz that the events, designers, brands and influencers generated, we put together a fascinating data report. Our team of Data Scientists put our Media Impact Value™ algorithm (MIV®) to use to uncover the new digital strategies at this season's Pitti Uomo.

In this report you’ll learn...

• Which brands and designers generated the most value.
• Which Voices and channels led the conversation around the event.
• Which sections performed the best at the trade fair.
• What the top conversations were at the event.