Reports & Whitepapers

Paris Fashion Week Report 2021-2022

A DATA DEEP DIVE INTO PARIS FASHION WEEK - MENSWEAR SPRING SUMMER 2022 & HAUTE COUTURE FALL/WINTER 2021-2022
Paris Fashion Week

After several 100% digital seasons, Fashion Week returned to a hybrid format, mixing physical shows and presentations with creative online video content. Launchmetrics and the Fédération de la Haute Couture et de la Mode (FHCM) worked together to make this new format as interactive as possible to offer brands an extraordinary showcase and maintain Paris as the world’s capital of fashion. The report dives deep into an analysis of the results of Paris Fashion Week (PFW) – Menswear Spring/Summer 2022 & Haute Couture Fall/Winter 2021-2022.

In this report, you will find:

  • The total MIV® for PFW
  • Menswear Spring/Summer 2022 & Haute Couture Fall/Winter 2021-2022
  • The Voices that contributed the most to Fashion Week’s influence across the world
  • A ranking of top brands by MIV®

More about the report:

We illustrate which are the top 5 brands featured in print, online, social posts and articles, generating the highest MIV® during Fashion Week in Paris. Additionally, we demonstrate how the some of the top overall MIV® performance came from Owned Media during PFW - Menswear Spring Summer 2022, in comparison to Media dominating the overall MIV® performance for Haute Couture Week - Fall Winter 2021 - 2022.

In this short report, we show the growing importance of each brand's own networks and which type of voices are on the rise. We also explore a selection of the top placements during Fashion Week. So, get ready to have all your Fashion Week data for Paris in one place!