Reports & Whitepapers

The Top 20 Power Players in Luxury-Fashion's Leading Markets (Q3 2021 Data & Rankings)

A QUARTERLY LUXURY FASHION RANKING OF BRANDS AND ANALYSIS BASED ON MIV®
luxury fashion ranking

After unprecedented declines within the luxury market in Europe, the US, and China as a result of the global Covid-19 pandemic, brands across all industries have recovered to be stronger than before. Following the downturn, China presented the greatest opportunity for growth in the sector, leading luxury fashion brands in Europe and America to increase marketing investments to reach Chinese consumers, and remains predicted to be the world’s largest luxury market by 2025.

The future of the industry as a whole continues to have a brighter outlook, while some anticipate that the luxury fashion market will be even more resilient in the future following changes forced on the sector by the pandemic. This quarterly report will explore the top 20 ranking of luxury fashion brands by Media Impact Value™ (MIV®) and how their impact varies across the US, Europe and China, to understand who is seeing the most success and growth.

In this report, you will find:

  • The top 20 luxury fashion brands in China, Europe and the US by MIV®.
  • The top social media posts for each region in Q3, 2021.
  • The Voices resonating the most with consumers, globally.
  • The channels that facilitate the highest performing marketing strategies in luxury fashion, during the quarter.
  • luxury fashion ranking
  • luxury fashion ranking

More about the report:

In order to reach a new audience brands must adapt, integrate, and utilize the channels and marketing that are native to Chinese brands and consumers. We break down what types of Voices, Channels and social posts by MIV® are dominating across China, Europe, and the US. We also explain why All-Star Influencers represent the most value for luxury fashion brands by region.

This report features a luxury fashion ranking that shows which brands are excelling, what strategies they are using, and the value they are generating from a regional perspective.

The future of the industry as a whole continues to have a brighter outlook, while some anticipate that the market will be even more resilient in the future following changes forced on the sector by the pandemic. Download it to get all the insights!