Reports & Whitepapers

The State of Influencer Marketing 2020

A FOCUS ON THE FASHION, LUXURY, AND BEAUTY INDUSTRIES. OUR 6TH ANNUAL REPORT EXPLORES THE CURRENT STATE OF INFLUENCER MARKETING FROM THE PERSPECTIVES OF BRANDS, AGENCIES, AND INFLUENCERS.
Influencer marketing

The prevalence of influencer marketing continues to grow year on year, especially with Millennial and Gen Z audiences holding an increasingly larger share of wallet. However with this growth comes new demands, notably a larger focus on relatability, transparency, and accountability, which is impacting brand and campaign decisions. This year, we surveyed over 600 brands, agencies, and influencers to collate their take on the current anatomy of this form of marketing. We will explore their favored strategies, channels, influencer types and tiers, and more in The State of Influencer Marketing 2020.

In this report, you will find:

  • Professionals' insights on which strategies, markets and channels are the most effective for brands and influencers
  • Stories from the brands who are excelling in the influencer marketing space
Influencer marketing

More about this report:

The State of Influencer Marketing 2020 features brand stories on some of the businesses that are reinventing the wheel when it comes to their strategies. We explore beauty brands like Glossier and others that are putting their customers and employees at the front of their marketing campaigns, and the luxury fashion retailers that are using new channels and diversified KOLs to reach the Asian market.

It is essential for the industry to adapt, especially now and in a global crisis. We frame the state of influencer marketing by seeing how it can fit into the bigger picture, to better understand how both brands and creators are responding to Covid-19, and why this will change the future of this type of marketing.

Download this report to get complete insights and see how brands are improving their marketing strategies to boost overall performance and Media Impact Value™ generation.