Reports & Whitepapers

Holiday Marketing 2024: Actionable Data and Insights for Black Friday, Cyber Monday and Beyond

MAXIMIZE YOUR Q4 CAMPAIGNS WITH INSIGHTS FROM OUR INDUSTRY SURVEY AND CASE STUDIES

In 2023, global Black Friday sales soared to an impressive $70.9 billion, solidifying this shopping event as a pivotal moment for brands and retailers. It not only marks the beginning of the holiday shopping season but also plays a critical role in meeting year-end sales goals. With significant budget allocations and high expectations for ROI, Black Friday, Cyber Monday (BFCM) and the holiday season are key opportunities to not only boost sales but also elevate brand performance and drive sustainable growth.

Our Holiday Marketing 2024 report provides essential insights on how brands can capitalize on this critical time to build momentum and forge lasting connections with both new and existing customers.

Inside, you’ll find survey results from hundreds of Fashion, Lifestyle and Beauty (FLB) industry professionals, offering a deep dive into their BFCM and holiday strategies. The report covers key areas such as budget allocation, target audiences, and the Voices and channels brands plan to use to amplify their reach and drive conversions.

In addition to the survey data, the report highlights successful case studies based on Media Impact Value® (MIV®), showing how brands like Pretty Little Thing and Gymshark leveraged influencer marketing for significant returns. Notably, 70% of brands plan to use Mid-Tier influencers in their campaigns this year.

If you want to fine-tune your holiday marketing strategies and effectively measure ROI, this report provides actionable insights and proven examples to help you succeed. Download the full report now to navigate this peak shopping season with confidence and drive both immediate sales and long-term growth.

What you'll find in this data and insights report...

  • Insights from hundreds of Fashion, Lifestyle and Beauty professionals detailing their Q4 campaign strategies.
  • In-depth case studies featuring successful Black Friday, Cyber Monday (BFCM) and Holiday campaigns from brands like Puma, Gymshark, Pretty Little Thing and Kohl’s.
  • Rankings of the top-performing Multi-Category Retailers and Sportswear brands during BFCM and Holiday 2023, measured by Media Impact Value® (MIV®).
  • Key takeaways and actionable recommendations for refining campaign strategies and effectively measuring ROI.
  • Exclusive quotes from experts at TikTok, Shopify and McArthurGlen on how to maximize the impact of BFCM and Holiday campaigns.

More about this holiday marketing report:

From analyzing industry brand benchmarks to breaking down the Voices (media, influencer, celebrity, owned and partner) generating impact, gaining insight into your competitor’s performance is imperative. That’s why we’ve crafted this thorough data report—so you can dive into the most effective strategies and tactics and take back learnings to help boost your own marketing and PR efforts, and improve ROI.