Reports & Whitepapers

FW21 | Fashion Week Insights

AN ANALYSIS OF THE FIGURES THROUGH MIV® AND VOICE APPROACH TO SEE SHIFTS AND TRENDS ONE YEAR AFTER GOING DIGITAL

In this Fashion Week 2021 snapshot, we look back at the year that has consisted of virtual stages where brands have showcased their new collections. This time around brands will have had more time to prepare, and we’ve had a look at the changes that have been made to create amplification, leverage content, and reach new audiences. With different Media Voices, from Owned Media to the use of All-Star Influencers.

In this data snapshot, you will find:

• How brands have utilized Voices to amplify their message
• The Media Impact Value™ this year compared to last
• The shifts in Media coverage
• How brands are targeting new audiences

More about this Fashion Week 2021 snapshot:

To better understand and analyze the changes that brands had to adopt to present their collections over following the pandemic, we break down the figures through our Media Impact Value™ algorithm and Voice approach. From the dedication to messaging amplification by utilizing All-Star Influencers, to leveraging content to reach out to new audiences (through owned media), we showcase the new trends and shifts of the landscape.

In this data snapshot, we analyze the trends of the digital fashion week 2021 to help you understand what trends and shifts make the difference when presenting a new collection. Download it to get all the insights!