Reports & Whitepapers

How to Master a Data-Driven Marketing & PR Strategy

For Fashion, Lifestyle and Beauty Brands

With the McKinsey State of Fashion 2025 report highlighting low consumer confidence, reduced spending on discretionary items and younger consumers being overwhelmed by a saturated market—it’s no wonder that marketing and PR teams are feeling even more pressure to outperform competitors in the Fashion, Lifestyle and Beauty (FLB) space.

But, how can brands truly stand out and secure long-term brand growth in such a challenging market?

Inside, you’ll find survey results from hundreds of Fashion, Lifestyle and Beauty (FLB) industry professionals, offering a deep dive into their BFCM and holiday strategies. The report covers key areas such as budget allocation, target audiences, and the Voices and channels brands plan to use to amplify their reach and drive conversions.

The key to a winning marketing and PR strategy lies in using data to inform every decision. A data-driven approach allows brands to not only optimize their campaigns but also align marketing efforts with broader business goals, driving both immediate results and sustainable growth.

Our "How to Master a Data-Driven Marketing Strategy" guide offers essential insights and actionable steps to help brands craft robust, data-driven plans. From defining objectives and selecting KPIs to leveraging cutting-edge tools for real-time optimization, this guide provides a comprehensive roadmap for achieving marketing success.

Inside, you’ll discover actionable steps tailored for FLB brands to optimize their strategies.

If you’re ready to redefine your marketing strategy and unlock sustainable growth, this guide will equip you with the tools and insights needed to succeed.

Download the guide now and take the first step toward mastering a data-driven approach.

In this guide, you’ll learn…

  • How to Set Clear Objectives: Shift your focus beyond just sales to include goals like building brand equity, increasing visibility, and fostering customer loyalty.
  • How to Set and Track Relevant KPIs: Go beyond standard metrics like reach and engagement. Master advanced metrics to gain a comprehensive view of your marketing performance and ROI.
  • How to Design Holistic Campaigns: Explore the power of cross-channel strategies and Voice-Centric approaches.
  • How to Leverage AI-driven Tools for Measurement: Discover the latest in tracking performance and benchmarking against competitors so you can optimize campaigns in real-time.

More about this data-driven marketing strategy guide:

From setting clear objectives to leveraging AI-driven tools for real-time optimization, adopting a data-driven approach is essential for success. That’s why we’ve crafted this comprehensive guide—to equip you with actionable strategies and insights tailored for Fashion, Lifestyle and Beauty brands, enabling you to refine your marketing efforts, enhance campaign performance and drive sustainable growth.