Reports & Whitepapers

How Beauty Brands can Maximize Return on Fashion Week Investment

DISCOVER THE ROI OF BEAUTY BRANDS INVESTING IN FASHION SPONSORSHIPS

As the world opened back up and brands returned to the runway, we’ve seen the fashion industry flourish as new opportunities emerged and audiences took back their seats at physical shows. While the world always looked to designers, following their success every season, the beauty brands are taking the opportunities to be a part of the buzz. 

As they continue to invest in fashion partnerships, we look at the emerging segments of Beauty to discover their impact within the Fashion industry, as well as analyse the strategy of 3 selected brands to understand how to drive impact beyond official sponsorships.

In this report, you’ll learn:

• The current play of Beauty brands capitalizing on Fashion Week
• The Media Impact Value™ of top beauty brands this season
• Effective amplification: the importance of partnering with relevant Voices
• 3 case studies of brands who did it right: Gucci Beauty, GHD, Pat McGrath Labs

Download the report to learn how you can generate ROI from fashion partnerships, create buzz around your brand and boost overall brand performance and Media Impact Value™!