Reports & Whitepapers

Beauty Unboxed: The Top Influencers for Mass Market Brands [October Edition]

A DEEP DIVE INTO THE TOP BEAUTY INFLUENCERS FOR MASS MARKET BEAUTY BRANDS IN SEPTEMBER 2021
beauty marketing

Welcome to our Beauty Unboxed series where we bring you the top 10 Influencers by Media Impact Value MIV® for premium, luxury, or mass market beauty brands. This mini-report features a list of the most innovative and engaging creators and also spotlights three brands that are making waves through their expert beauty marketing strategies.

In this edition, we delve into the mass market beauty segment and explore brands like L'Oréal, ColourPop, and NYX Cosmetics. So, get ready to unbox the rankings with us, and see which of your favorite creators and brands are featured in this segment.

In this report, you will find:

  • The top 10 Influencers by MIV® for the mass market beauty segment
  • Three spotlights on brands who are excelling in their space

In order to illustrate which Influencers and creators generate the highest MIV® for mass market beauty brands, we ranked the top 10 Influencers on an international scale. We also highlight how popular brands like NYX Cosmetics are finding success through their beauty marketing efforts thanks to top Influencer Voices across various social media channels.

More about the report:

In this piece, you will also discover how much Media Impact Value™ top Voices such as Lily Reinhart generated by posting just one video on her Instagram and mentioning one of our star brands for the month, as well as a breakdown of exactly how much MIV®, engagement, and views these influential voices can generate for brands.