Reports & Whitepapers

Beauty Redefined

HOW DIGITAL MARKETING IS TRANSFORMING THE COSMETICS INDUSTRY

The beauty industry has experienced a radical change over the last decade. Like with fashion and luxury, the dawn of social media - along with other digital innovations - is transforming the way consumers discover and shop for beauty brands, forcing marketing professionals to constantly innovate.

From the undeniable power of the beauty vlogger to celebrities (and their makeup artists) on their social channels, the cosmetics market is a unique landscape and marketing professionals must understand the ins and outs to truly succeed in boosting their brand’s visibility, increasing sales and building brand loyalty.

Together with Cosmoprof Worldwide Bologna, we’ve taken a closer look at beauty industry trends & brands’ digital marketing strategies, digging deep into the voices driving value, according to the data.

In this eBook, you will learn:

• Interviews with leading cosmetic industry experts.
• The Italian Trade Agency’s influencer campaign success story.
• Data insights on digital marketing strategies within the beauty sector.
• The types of collaborations brands are carrying out with influencers.
• Key stats on the current state of cosmetics.

More about this eBook:

In response to this revolution in which data, technology and new brand strategies have emerged, at Launchmetrics we seek to analyze and understand how marketing strategies are evolving, specifically in the beauty sector. For this matter, we take a look in this report at the tactics brands put to use, the role of the influencer, industry experts’ opinions and the data behind this unstoppable industry. You will read interviews with leading industry experts and learn data insights on the voices driving value.

Download it to find out everything you need to know about the new digital marketing and influencer strategies carried out by cosmetics brands today to ensure top brand performance and Media Impact Value™!