Webinar

All about Influence: How to develop a successful influencer collaboration

An exclusive opportunity to ask industry insiders about best practices on influencer marketing

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The right influencer can change the game for a brand but executing a flawless influencer collaboration remains quite complex. It involves everything from selecting the right influencers to managing contracts, content guidelines and timelines. On top of that, product integration must be realistic and campaigns should fit into a cohesive marketing strategy; otherwise you could face missed opportunities or potential backfires. And finally, it requires building and nurturing relationships without compromising your marketing and PR objectives, especially in the context of paid campaigns.

At the #allaboutinfluence webinar you'll learn...

  • Best practices for influencer selection and contract negotiation
  • How to develop campaign strategy and objectives
  • Tips for influencer campaign monitoring and measurement
  • Top 3 dos and don’ts when working with brand influencers

SPEAKERS

Yuli Ziv named one of the Top Women in Media by Folio: magazine, Yuli Ziv is one of the pioneers of the influencer marketing industry. In 2008 she founded Style Coalition, a leading influencer marketing platform which was acquired by Launchmetrics in 2017. Yuli currently leads company's Influencer Marketing division and co-manages the USA business unit, while continuing to oversee the Style Coalition business. An internationally known speaker, Yuli delivered speeches at WWD Magic, DLD, Luxury Retail Summit, NY Internet Week, Yale University, NYU and FIT and has been featured in The New York Times, Financial Times, NY Observer, WSJ and Forbes. Yuli is the author of three trade books: the Amazon bestseller "Fashion 2.0: Blogging Your Way To The Front Row" (2011), "Fashion 2.0: Season of Change" (2013) and "Millionaire Influencer (2017).

Alison Bringé (Moderator) is the Chief Marketing Officer at Launchmetrics, where she has worked since 2013. Previously Bringé oversaw Marketing & Communications at IMG Fashion where she worked on several of their largest fashion weeks, including Mercedes-Benz Fashion Week in New York, Berlin, Australia and Istanbul, spearheading corporate communications activities for IMG Models. Prior to her experience at IMG, Bringé worked for NET-A-PORTER.COM, where she played a central role in the public relations strategy as they opened their first office on Fifth Avenue in New York, working directly with Natalie Massenet and Alison Loehnis. Bringé has also served as an adjunct professor at Parsons, The New School before moving to London, where she now guest lectures at Condé Nast College.