MASTERCLASS
Optimize Your PR Planning: How to Maximize Budget for an Efficient Editorial Strategy
About the Topic
Creating an Impactful Editorial Strategy with PR Planning
Are you tired of navigating the maze of PR planning, only to find your efforts falling short of expectations? Watch this exclusive webinar where we delve into the heart of the matter, revealing how to maximize your budget for an efficient editorial strategy. In today’s fast-paced digital landscape, the pressure to craft a compelling editorial strategy while optimizing your budget can feel like an uphill battle. In this exclusive webinar, we delve into the heart of the matter, revealing how to maximize your budget for an efficient editorial strategy.
Imagine grappling with the dilemma of allocating your PR budget effectively while ensuring your editorial strategy remains both impactful and cost-efficient. Picture the frustration of trying to balance the demands of day-to-day operations with the overarching goals of your PR campaigns. On top of that, consider the time-consuming task of continuously monitoring editorial campaigns manually. Putting together presentations becomes a colossal undertaking, stealing precious time from more critical tasks such as planning and strategizing.
Watching this masterclass, you will learn how to create an efficient PR plan and strategy. Discover how leveraging automation and incorporating cutting-edge AI technologies can dramatically improve resource efficiency by cutting down the time spent pulling information together manually. Automated data will be key to focusing on what matters most: equipping yourself with effective strategies, leaning into untapped opportunities and allocating resources with precision to maximize your PR efforts.
Meet Our PR Planning and Strategy Expert Speakers
Simone Mattioli began his experience in Valentino in 2021, as part of the Brand Insights and Performance team, inside and supporting Valentino’s marketing and communications department. Simone covers the double role of support to the Marcomm department functions in measuring and evaluating the performance of brand’s activities through different tools, and the developing of a reporting frame able to provide to Valentino’s management an understanding of the brand health and positioning inside the luxury market. From September 2023, the Brand Insights and Performance team was moved to the e-Business & Omnichannel division, expanding Simone’s horizon of analysis, maintaining at the same time its focus on the measurement of brand activities’ performances.
Simone Mattioli, Brand Performance & Insights Specialist at Valentino
Alison is the Chief Marketing Officer at Launchmetrics. She joined Fashion GPS in 2013 as the Global Director of Brand Development. Previously she held roles at companies such as IMG Fashion and Net-A-PORTER managing Marketing & PR. She has also spent time guest lecturing at Parsons, The New School, Condé Nast College and Il Sole 24Ore's Business School. Alison holds a Bachelor's degree in Advertising & Communications from the University of Central Florida and a Masters from SDA Bocconi's School of Management.
Alison Bringé, Chief Marketing Officer
Based in Italy, Beatrice serves as Regional Account Manager at Launchmetrics. Beatrice works with leading brands in the FLB industry to provide them with innovative SaaS solutions, with a focus on helping brands optimize their launch-to-market strategies and measure their performance and impact. Her passion for the Fashion and Lifestyle sectors, together with her curious nature, contribute to her solution-oriented approach to finding the best way to support clients in reaching their strategic goals.
Beatrice Rinaldi, Regional Account Manager
Based in Madrid, Giustina is the Business Marketing Executive at Launchmetrics. Driven by her passion for technology and fashion, she offers tailored data and insights to industry leaders, aiding them in making informed decisions regarding their branding endeavors. Beyond her professional pursuits, Giustina is an avid traveler, always eager to explore new destinations across the globe.
Giustina Ciccariello, Business Marketing Executive
About the Masterclass
Optimizing Your PR Planning
Discover the secrets to optimizing your editorial strategy for peak efficiency, seamless reporting, and maximum results. Learn how to leverage AI for enhanced media coverage management, as the integration of artificial intelligence elevates efficiency and enhances the strategic impact of your PR efforts.
In this session, you will learn:
- How technology and AI can optimize your day-to-day processes, streamlining tasks and freeing up valuable time for strategic planning
- How to use data-driven insights to allocate resources effectively, ensuring maximum impact and ROI for PR campaigns
- The strategies for adapting and refining your PR approach in response to evolving media landscapes and shifting consumer behaviors, ensuring long-term success for your brand
- How to generate comprehensive reports that showcase media coverage, key metrics, and actionable insights, to keep your stakeholders updated
- Tips and tricks to put together powerful presentations for your company stakeholders, ensuring your PR efforts are effectively communicated and understood
- The importance of Media Impact Value™ (MIV®) as your reference metric for measuring the effectiveness of your PR campaigns
Don't miss out on this opportunity to transform your PR planning approach and unlock new levels of success. Register now to transform your PR planning into a core strength, accelerating value and performance and maximizing ROI.
