Olympics Marketing Strategy:
The Impact of Fashion, Beauty and Sportswear Brands at Paris 2024

What to Expect From This Webinar:

Every four years, the Olympics take the global stage, capturing the attention of communities worldwide. The previous two Olympics—Tokyo 2020 and Rio 2016—each attracted an audience of over three billion people. With nearly half of the world’s population tuning into this major sporting event, it is no surprise that companies seize this opportunity to enhance their brands through sponsorships and partnerships.

Brands are heavily invested in Paris 2024, implementing comprehensive Olympic marketing strategies. These efforts range from sponsoring national teams to creating unique experiences for athletes and attendees at the event grounds. Significant marketing funds have been directed towards increasing brand awareness.

However, how can marketers, PR and communication professionals measure the effectiveness of these investments? Have they achieved a real return on investment (ROI) from their sponsorships and partnerships at the Paris 2024 Olympics? How does the Media Impact Value® (MIV®) generated during the Olympics compare to other major events?

Watch our webinar on-demand where our Chief Marketing Officer, Alison Bringé, discusses the data and insights behind the Fashion, Beauty and Lifestyle activations at Paris 2024.