ON-DEMAND WEBINAR
A Complete Guide to Marketing Budget Optimization: Strategies to Fuel Growth in 2025
What to Expect From This Webinar:
Navigating 2025 Budget’s Optimization Challenges
With shrinking budgets and rising performance expectations, marketing teams face a familiar yet tougher challenge: doing more with less. In today’s fast-evolving digital landscape, every dollar counts—not just for immediate wins but for driving long-term growth. Teams must align their budgets with broader business goals, even as trends, algorithms, and consumer behaviors shift constantly. Watch on-demand to explore proven, data-driven strategies that help maximize ROI and future-proof your marketing investments.
Overcoming Daily Budgeting Challenges
Budgeting today isn’t just about numbers; it’s about strategic balance. Marketers must juggle immediate needs with big-picture goals, allocating budget across a growing list of channels, often with limited insights into what truly drives growth. Many teams struggle with justifying spend in areas that lack clear ROI, reallocating funds, or reacting to unexpected budget changes.
This session offers actionable insights to streamline your budget and optimize your spend, empowering you to set a course for sustainable growth.
Get to Know Our Marketing Expert Speakers
Experienced Marketing professional specialized in Integrative Marketing and Go-To-Market practices with expertise in establishing cross-channel strategic marketing frameworks that consider product optimization, efficient and impactful calendar planning and targeted content integration efforts. Focused on building structure and processes cross-functionally within the organization to ensure maximum brand and product awareness and sell-thru.
Nicole Baum, Global Head of Marketing - Moschino
Katherine Knight, joined Launchmetrics in 2018 as the Corporate Communications Director and today is the VP, Brand & Communications. Previously, she held Marketing & PR roles at La Perla, Céline and Louis Vuitton. Katherine holds a Master's degree in Marketing from ESSCA - Angers.
Katherine Knight, VP of Brand & Comms - Launchmetrics
Based in Madrid, Giustina is the Business Marketing Executive at Launchmetrics. Driven by her passion for technology and fashion, she offers tailored data and insights to industry leaders, aiding them in making informed decisions regarding their branding endeavors. Beyond her professional pursuits, Giustina is an avid traveler, always eager to explore new destinations across the globe.
Giustina Ciccariello, Business Marketing Executive - Launchmetrics
Based in Miami, Trent serves as the Global Strategic Account Director at Launchmetrics. With a passion for assisting fashion, lifestyle, and beauty brands in understanding their value across print, online, and social media, he brings extensive expertise. An avid traveler who has lived in 8 different U.S. states, Trent can provide valuable insights not only on cross-country relocation but also on optimizing brand performance.
Trent Cummins, Strategic Account Director - Launchmetrics
In this session you will learn:
Our Complete Guide to Marketing Budget Optimization will equip you with the strategies and insights needed to tackle these budgeting challenges head-on and confidently plan for 2025.
Key Takeaways:
- Real-World Budgeting Tactics: Learn how to prioritize high-ROI activities and cut budget waste.
- Data-Driven Insights: Leverage advanced analytics and reporting tools to make profitable, confident decisions.
- Channel Optimization Tips: Identify top-performing channels for your objectives and allocate budget effectively.
- Sustainable Growth Framework: Develop an adaptive budget model to thrive amid market shifts.
Watch now on-demand and transform your marketing data into actionable insights and gain the edge in 2025!