ON-DEMAND WEBINAR
Holiday Marketing Strategy Unlocked:
Actionable Insights for Pivotal 2024 Campaigns
What to Expect From This Webinar:
Black Friday and Cyber Monday (BFCM)—key sales events that originated in the US—have grown into a global phenomenon, signaling the start of the Holiday shopping season each year. Companies of all sizes allocate a significant portion of their budgets to create impactful campaigns that drive sales and leave a lasting impression on shoppers. For brands and retailers, this period is a critical opportunity, accounting for up to 20% of their total annual sales according to WiseStamp.
However, professionals in the Fashion, Lifestyle and Beauty sectors understand that it's not just about tracking sales; they must also justify the substantial investments made in their BFCM and Holiday marketing campaigns. So, how can they measure success this year and ensure more strategic, efficient spending on key initiatives? What tactics are leading brands planning to use for their BFCM and Holiday campaigns? Which Voices, channels and regions deliver the most impact during this pivotal season?
We have surveyed hundreds of industry professionals and analyzed data from past Holiday campaigns to provide you with the insights and actionable tactics needed to develop a robust strategy and measurement plan for the Holiday season.
Watch our webinar on-demand as we reveal our findings from our upcoming report on the future industry trends, including budget allocation, influencer and celebrity partnerships, media promotion strategies, measurement tactics and technologies, and predictions for Black Friday, Cyber Monday and Holiday 2024.
Get to Know Our Fashion Marketing Industry Expert Speakers
Eleanor James has worked in McArthurGlen’s Brand Development team since 2013 and has been the Head of Brand Development for over five years. She is responsible for managing and strengthening the Group’s relationships with key brand partners, driving brand partner performance across the portfolio to optimize outlet strategy and maximizing outlet channel success. Prior to McArthurGlen, Eleanor worked in brand sourcing and concession management for well-known UK high street retailers and heritage brands, including the likes of John Lewis, Arcadia, House of Fraser, Debenhams and Vivienne Westwood.
Eleanor James, Head of Brand Development – McArthurGlen Group
Sandeep brings over 20 years of experience in fashion merchandising and a wealth of expertise in multi-channel business environments. He has a track record of successfully leading teams through periods of growth, transformation and change, consistently driving Revenue and EBITDA targets across Direct-to-Consumer retail and wholesale channels.Throughout his career, he has worked for several retailers and brands including Belstaff, Michael Kors, Ted Baker, and House of Fraser and is now Founder and Principal consultant at his own independent Merchandising consulting company, Oscilo Consulting.
Sandeep Dulai, Founder and Principle Consultant - Oscilo Consulting
Zofia Zwieglinska is the international fashion reporter at Glossy, a U.S beauty & fashion business publication. Her work is focused on covering fashion business news in Europe and beyond as well as innovation and sustainability. She has previously written for The Times, ELLE UK and WWD.
Zofia Zwieglinska, International Fashion Reporter - Glossy
Alison is the Chief Marketing Officer at Launchmetrics. She joined Fashion GPS in 2013 as the Global Director of Brand Development. Previously she held roles at companies such as IMG Fashion and Net-A-PORTER managing Marketing & PR. She has also spent time guest lecturing at Parsons, The New School, Condé Nast College and Il Sole 24Ore's Business School. Alison holds a Bachelor's degree in Advertising & Communications from the University of Central Florida and a Masters from SDA Bocconi's School of Management.
Alison Bringé, Chief Marketing Officer - Launchmetrics
What You Will Learn in This Webinar:
In this insightful session, our panel of industry experts unveil the data and insights from our comprehensive Holiday Marketing 2024 report.
Key Takeaways:
- Explore the top-performing Fashion, Lifestyle and Beauty campaigns of 2023, complete with actionable insights to elevate your strategy.
- Gain exclusive access to our industry survey revealing budget allocations for BFCM and the Holiday season.
- Discover the Voices, channels and tactics that brands and retailers are gearing up to deploy for Holiday 2024.
- Delve into the marketing and PR objectives driving future campaigns.
- Learn about the latest measurement techniques and how industry professionals are evaluating the ROI of their efforts.
Obtain a global perspective on marketing trends and in-depth brand performance metrics by watching on-demand today.