ON-DEMAND WEBINAR
Reinventing Influence: The Gen Z Impact on Fashion Marketing
About the Topic
The New Paradigm of Influence & Fashion Marketing
Generation Z has ushered in a new era of fashion marketing that is challenging industry norms. The strategies and tactics that worked on previous generations are being put to the test by younger shoppers. There is a call for more value-driven, authentic and community-based conversations, essentially spinning influencer marketing, as we know it, on its head and challenging the status quo.
With this game-changing shift happening in the industry, how are fashion and retail brands staying relevant? Which Gen Z influencers are garnering the most attention for fashion and sportswear brands? How have fashion marketing strategies and PR tactics evolved over the last few years? And, what impact have they had on brands’ positioning?
After gathering a wide swath of data from the past few years, Launchmetrics’ team of fashion industry experts have extracted crucial insights and broken them down in our latest report, 'Reinventing Influence: The Gen Z Impact on Fashion Marketing'.
During this webinar, we discuss the data-based findings from the ground-breaking report, looking at the brands and Voices that have grown and generated the most Media Impact Value® (MIV®) in recent years, as well as the influencers who have risen to fame across all regions. We also reveal the content types, topics and channels that are earning the most engagement thanks to their Gen Z-focused strategies.
Get to Know Our Fashion Marketing Expert Speakers
Sandeep Seth is the Global Chief Marketing Officer and North America President, responsible for defining global brand positioning, brand purpose, brand equity and leading global marketing strategies to bring Coach’s brand positioning and purpose to life. Prior to joining Tapestry, Inc., Sandeep spent 24 years at Procter & Gamble in various local, regional and global roles based out of India and Singapore, and was the Global CEO for SK-II, P&G’s only prestige skincare brand. Sandeep received his MBA from Indian Institute of Management, Lucknow, and his bachelor’s degree in Civil Engineering from Jadavpur University Kolkata.
Sandeep Seth, Global Chief Marketing Officer and North America President
As Head of Brand Partnerships at LTK, Angela accelerates full-funnel influencer marketing growth strategies for the world's leading brands. With over ten years of experience in the fashion, creator and tech partnerships space, Angela combines her creator and brand knowledge to support her team in crafting award-winning influencer marketing tactics, with brands increasingly turning to LTK for ROI-driven results. Prior to joining LTK, Angela was based out of Spotify's London office where she was responsible for leading Strategic Partnerships and managing commercial relationships with key brands across the CPG, Retail, and Grocery verticals. Previous to Spotify, Angela was TikTok Canada's 5th hire as the market's Head of Beauty and Luxury Partnerships where she was responsible for leading the development of partnerships with key brands such as LVMH, Kering, L’Oréal Paris, Estee Lauder, and Proctor & Gamble. She holds an Honors Bachelor of Arts from the University of Toronto in Economics and has had her work published by the University's journals.
Angela Nader, Head of Brand Partnerships
Christopher Morency is a journalist and brand consultant based in London, and the co-founder of creative growth company edition+partners alongside Tom Garland. Most recently, he held the role of Chief Brand Officer at new luxury group Vanguards, overseeing brand strategy, marketing, and positioning of the group and its portfolio brands — including Nanushka and SUNNEI — as well as identifying acquisition targets. Prior to Vanguards, Morency worked as a consultant for luxury brands and served as Editorial Director at influential media title Highsnobiety where he led on the company’s transition from a streetwear-focused publication to a global style authority operating at the intersection of contemporary youth culture and new luxury.
Christopher Morency, Co-Founder
Alison is the Chief Marketing Officer at Launchmetrics. She joined Fashion GPS in 2013 as the Global Director of Brand Development. Previously she held roles at companies such as IMG Fashion and Net-A-PORTER managing Marketing & PR. She has also spent time guest lecturing at Parsons, The New School, Condé Nast College and Il Sole 24Ore's Business School. Alison holds a Bachelor's degree in Advertising & Communications from the University of Central Florida and a Masters from SDA Bocconi's School of Management.
Alison Bringé, Chief Marketing Officer - Launchmetrics
About the Webinar
Master Your Gen Z Marketing Strategy
Watch now to learn about the winning marketing and PR strategies that luxury, premium and mass market fashion brands are employing to attract younger shoppers. Discover invaluable data-backed insights to perfect your own fashion marketing strategy and stay ahead of the race in this new Gen Z-driven market.
In this session, we reveal:
- A deep dive into some of the most impactful Gen Z-focused campaigns in fashion and sportswear
- The new generation of influence and who’s garnering the most MIV® in each region
- Which luxury, premium and mass market fashion and sportswear brands are ranking at the top and their MIV® evolution over the years
- The content formats and channels that are connecting most with consumers today