ON-DEMAND MASTERCLASS
From Runway to Retail: Mastering Fashion Samples Distribution for Brands
Navigating the Complexities of Post-Fashion Week Sample Management
Struggling with distributing and keeping track of your samples after fashion week?
In today’s fast-paced world, managing samples effectively after fashion week is crucial for ensuring a successful collection launch. Fashion samples are a key asset for brands after fashion week, driving editorial features, influencer seeding, and e-commerce shoots, all of which play a critical role in shaping marketing strategies and influencing customer purchase decisions. After fashion week, the sheer volume of fashion samples that must be moved between internal departments, regions, and external partners such as media outlets and influencers often leads to samples going missing or being misplaced. This not only results in significant financial losses—fashion samples collectively represent millions in lost value annually—but also creates sustainability concerns, as lost samples contribute to waste. Moreover, misplaced samples can diminish the return on investment (ROI) from marketing efforts, as missing out on a key editorial feature directly impacts the effectiveness of PR campaigns.
A well-optimized sample management strategy significantly enhances collection visibility and distribution. By utilizing digital fashion sample tracking software, brands can efficiently manage internal and external requests, ensuring that key press outlets receive samples promptly and accurately. This seamless process allows PR teams to focus on what matters most: strategic planning and maximizing ROI
Here Are Our Fashion Samples Expert Speakers:
Celeste oversees all sample operations as the Sample Manager at Vineyard Vines, a role she has held since joining the company three years ago. Prior to this, she spent a decade at Ralph Lauren, managing fabric R&D for evening wear, dresses, and menswear. At Vineyard Vines, Celeste has implemented a comprehensive sample process with the support of Launchmetrics, ensuring efficient tracking, approval, and availability of over 50K samples annually. This system enhances the company’s development capabilities and provides valuable tools for the team to drive business growth.
Celeste Knight, Sample Manager at Vineyard Vines
Alison is the Chief Marketing Officer at Launchmetrics. She joined Fashion GPS in 2013 as the Global Director of Brand Development. Previously she held roles at companies such as IMG Fashion and Net-A-PORTER managing Marketing and PR. She has also spent time guest lecturing at Parsons, The New School, Condé Nast College and Il Sole 24Ore's Business School. Alison holds a Bachelor's Degree in Advertising & Communications from the University of Central Florida and a Masters from SDA Bocconi's School of Management.
Alison Bringé, Chief Marketing Officer
Based in Italy, Beatrice serves as Regional Account Manager at Launchmetrics. Beatrice works with leading brands in the FLB industry to provide them with innovative SaaS solutions, with a focus on helping brands optimize their launch-to-market strategies and measure their performance and impact. Her passion for the Fashion and Lifestyle sectors, together with her curious nature, contribute to her solution-oriented approach to finding the best way to support clients in reaching their strategic goals.
Beatrice Rinaldi, Regional Account Manager at Launchmetrics
Optimizing Your Fashion Samples Tracking System
In this masterclass, we explore the complexities of modern sample tracking and provide actionable strategies to maximize your collection launches. We delve into how brands can refine their internal and external processes to better meet market demands, featuring real-world case studies and introducing technology solutions designed to optimize sample distribution after fashion week.
Discover practical tips and insights to maximize the potential of your fashion samples, and learn how to optimize your workflow for greater efficiency and impact.
In this session you will learn…
- How to accelerate time-to-market, optimizing sample utilization from the runway to press and ultimately to end consumers.
- How to reduce sample losses and operating costs by monitoring and tracking the status and location of each sample across offices, publications or influencers via a dedicated app.
- How to effectively track and measure the impact of your sample activations and their ROI.
- An exclusive look at Launchmetrics best practices & success stories.
Watch now on-demand to transform sample tracking into a strategic advantage, enhancing collaboration, accelerating timelines, and maximizing ROI.