ON-DEMAND WEBINAR
The Beauty Industry Trends of 2024:
Data and Insights by Launchmetrics in partnership with CEW UK
About the Topic
The Beauty Market Landscape
Discover the successful tactics and strategies behind the top performing Beauty brands in S1 2024.
The beauty market in 2024 has begun with a bang. To stand out requires a strategic overview of the latest trends, most successful social media platforms and Voices driving beauty brand success.
During this webinar, Launchmetrics presents the launch of The Beauty Industry Trends of 2024 - an exclusive data-brief in partnership with Cosmetic Executive Women UK - followed by a panel conversation with Sarah Brown, Brand Innovation Director and Founder of Pai Skincare. Featuring case studies from the Beauty Industry's top 20, a top Voices and top channels strategy breakdown and key trends and takeaways, understand key insights on today's top performers and learn what's behind the brands that have done best. It's time to solidify best practice to driving your brand positioning within today's market.
Get to Know Our Beauty Industry Expert Speakers
Sarah Brown is the Brand Innovation Director and Founder of Pai Skincare, an organic skincare brand she created in 2007 after developing Chronic Urticaria. She started formulating products in her garage to manage her sensitive skin. Sarah is a pioneer in clean beauty, advocating for certified organic ingredients. Before Pai, she worked in PR for E&J Gallo Wines and managed communications for Nike and Barclaycard. She has served on the CEW Executive Board and won the CEW Achiever Award. Pai received a Queen's Award for Enterprise in 2016.
Sarah Brown, Brand Innovation Director and Founder - Pai Skincare
Alison is the Chief Marketing Officer at Launchmetrics. She joined Fashion GPS in 2013 as the Global Director of Brand Development. Previously she held roles at companies such as IMG Fashion and Net-A-PORTER managing Marketing & PR. She has also spent time guest lecturing at Parsons, The New School, Condé Nast College and Il Sole 24Ore's Business School. Alison holds a Bachelor's degree in Advertising & Communications from the University of Central Florida and a Masters from SDA Bocconi's School of Management.
Alison Bringé, Chief Marketing Officer - Launchmetrics
About the Webinar
What You Will Learn in this Session:
In this one-off session, Alison Bringé, CMO at Launchmetrics, addresses the status of the current beauty landscape from a fresh and data-backed perspective, presenting an exclusive peek into The Beauty Industry Trends of 2024: Data and Insights by Launchmetrics in partnership with Cosmetic Executive Women UK.
In this session, we reveal:
- The state of global Beauty Brand Performance across the first half of 2024
- Real and recent campaign examples dissected by industry experts
- Today’s most relevant Industry Voices and channels by segment
- Key trends and actionable takeaways for successful strategy formation
Stop wasting your efforts and budget on the wrong route to marketing success. Gain a global understanding of beauty market trends and full visibility of Brand Performance measurement by watching our webinar on demand today.