Baselworld According to the Data
Discover which brands & strategies ranked highest at Baselworld
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Based on Launchmetrics' recent report "Digital Impacts in the Luxury Sector: A Snapshot of Jewelry & Watch Brands from Baselworld 2018", we uncover the brands that generated the most buzz during this year's fair. While determining which brands ranked highest at Baselworld in terms of impact surrounding the event on online and social media, we also compare the differences in strategy and how each brand’s participation at the event has been reflected in terms of voices.
What you'll find out at this webinar...
- The Influence Funnel: the methodology to understand the role of the different voices that contribute to the impact of a brand
- Top brands at Baselworld by audience-drive Media Impact Value (MIV)
- An analysis of brands' strategies with respect to the results obtained
SPEAKERS
Alison Levy is the Chief Marketing Officer at Launchmetrics, where she has worked since 2013. Previously Levy oversaw Marketing & Communications at IMG Fashion where she worked on several of their largest fashion weeks, including Mercedes-Benz Fashion Week in New York, Berlin, Australia and Istanbul, spearheading corporate communications activities for IMG Models. Prior to her experience at IMG, Levy worked for NET-A-PORTER.COM, where she played a central role in the public relations strategy as they opened their first office on Fifth Avenue in New York, working directly with Natalie Massenet and Alison Loehnis. Levy has also served as an adjunct professor at Parsons, The New School before moving to London, where she now guest lectures at Condé Nast College.
Arnaud Roy operates as the Chief Strategy Officer at Launchmetrics, where he oversees data services and many of Launchmetrics' strategic projects with brands. Roy began his career at startup Kalumet and cofounded startup Augure Spain in 2005, which was successfully sold to Launchmetrics in 2011. He holds a Master’s degree from ESCP Europe and an MBA from IESE.