Data Briefs
Shanghai Fashion Week SS22: MIV® Trends

Shanghai Fashion Week has returned to completely in-person shows and is presenting the best collections from major designers at the Spring/Summer 2022 event. We have analyzed major brands, influencers, and brand media performance data to compile this data brief which provides key insights into the performance of Shanghai Fashion Week and a breakdown of the Media Impact Value™ achieved.

In this report, you will find:

• The top 10 brands of Shanghai Fashion Week SS22 by MIV®
• The top 10 influencer and celebrity voices of Shanghai Fashion Week SS22 by MIV®
• A day-by-day breakdown of Fashion Week MIV®
• A Voice Split analysis showing the five media channels, influencers, celebrities and brand media with the highest MIV®