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This data brief analyses Unilever Prestige's S1 2022 performance, determining which Voices helped the various beauty divisions in the conglomerate drive Media Impact Value™ (MIV®).… See more   >

This insight analyses VF Corporation's 2022 performance, determining which Voices helped the Fashion corporation drive Media Impact Value™ (MIV®). We looked into the performance… See more   >

Brand partnerships offer new ways to engage with your targeted audience by generating Media Impact Value™ (MIV®). Having previously analyzed the performance of brand… See more   >

In recent years, consumers' choice of skin care products has not only relied on brand publicity and word-of-mouth effects and reputation. More consumers and… See more   >

Chinese New Year is a historically significant holiday. Its significance reaches all around the world, with United States Congresswoman Grace Meng introducing a new… See more   >

In September 2020, Gucci announced a surprising partnership with The North Face. In just four months, the collaboration garnered $15.3M in Media Impact Value™.… See more   >

Double Eleven is the largest and most important shopping festival in China and indeed, in the world. Discover our report covering the ten fashion… See more   >

With the imminent generational shift, luxury fashion and high jewelry brands have started leveraging fresh, multifaceted, and digitally savvy ambassadors to drive their performance… See more   >

Shanghai Fashion Week has returned to completely in-person shows and is presenting the best collections from major designers at the Spring/Summer 2022 event. We… See more   >