Data Briefs
Paris 2024 Olympics Marketing: The Impact of Fashion, Beauty and Sportswear Brands
LEARN HOW TO MAXIMIZE ROI FROM GLOBAL EVENTS THROUGH DATA AND INSIGHTS
The Paris 2024 Summer Olympics set new viewership records, with over 30 million people in the United States alone tuning in—a remarkable 82% increase compared to the Tokyo Games. While this global event managed to draw in its biggest audience ever, the question begs—did the Olympics sponsors leverage the moment enough to gain noteworthy Media Impact Value® (MIV®) and ROI?
In our latest report, Paris 2024 Olympics Marketing: The Impact of Fashion, Beauty and Sportswear Brands, we’re revealing data and insights on how international brands—from the Fashion, Lifestyle and Beauty industries—capitalized on the Games to enhance their brand performance through strategic athlete endorsements, influencer collaborations, media partnerships and robust social media strategies.
This in-depth analysis features a top-20 brand ranking, the Voices—Celebrities, Influencers, Owned Media, Media and Partners—that garnered the most buzz, the top athletes overall according to MIV, as well as the most viral moments for brands.
Our team of data experts have also taken a closer look at four brands that stood out from the crowd thanks to their holistic strategies—Oakley, Berluti, ASICS and Make Up For Ever. By diving into these thorough case studies, you’ll walk away with key insights and takeaways that you can put into action for your own marketing and PR strategies.
This comprehensive report is essential for brands seeking to navigate the marketing dynamics of large-scale events, and aiming to capitalize on key industry moments—even when not participating as a sponsor or partner.
Download the full report to explore detailed data, brand performance metrics, and key takeaways that will inform your future marketing and PR strategies.
What you'll find in this data and insights report…
- A benchmark of the top 20 Fashion, Lifestyle and Beauty Olympics sponsors and partners
- Case studies of four brands—Oakley, Berluti, ASICS and Make Up For Ever—that each had different, yet highly effective strategies
- A list of the top celebrities and athletes that garnered the most MIV for brands
- The most viral moments for brands and the top placements that generated the biggest echo effect
More about this Olympics sponsors report:
From analyzing industry brand benchmarks, to breaking down the Voices—Media, Influencer, Celebrity, Owned and Partner—generating impact, gaining insight into your competitor’s performance is imperative. That’s why we’ve crafted this thorough data report—so you can dive into the most effective strategies and tactics and take back learnings to help boost your own marketing and PR efforts, and improve ROI.