Data Briefs
Met Gala 2024: Data and Insights by Launchmetrics

The industry's most extravagant night of the year - The Met Gala 2024 - has returned for yet another season, gathering Hollywood's biggest stars and fashion insiders to a celebration bigger than ever - and for fashion, lifestyle and beauty brands today, it's an opportunity to drive impact that extends far beyond a fleeting moment.

A beacon of status and power, the Met Gala's red carpet and its grandiose staircase provide a global platform where boundless creativity meets calculated influence. As brands strive to leave their mark in the world of fashion and beyond, one wonders: What impact does the biggest fashion night out and its glamorous attendees drive, and how can brands harness this influence to amplify their brand narrative?

From the unforgettable fashion statements of pop-culture icons like Zendaya to the industry's top designers, delve into the official data wrap-up of Met Gala trends and the key moments of 2024 with Launchmetrics' industry-reference report. Uncover the most influential attendees and their impact on Brand Performance to gain the strategic insight behind celebrity partnerships established by the top industry players.

Curious which celebrities drove the most buzz for brands? Interested in how your brand can leverage the momentum? Take advantage of this exclusive opportunity to gain insights into the data driving one of the biggest fashion events of the year by downloading our comprehensive report.

In this Met Gala 2024 report, you will:

• Discover the brands and attendees that drove the highest MIV®
• Gain a global understanding of the key Met Gala 2024 trends
• Learn about the Voices and regions driving interest for the event
• Dive into the Channels that best amplify event buzz