Data Briefs
LVMH WATCH WEEK DUBAI

A data analysis of the 1st edition
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After Watches & Wonders (previously named SIHH) shifted to April, LVMH’s Watchmaking division launched their own event entitled LVMH Watch Week, which took place in Dubai from January 13th to 15th. Four key brands under LVMH: Bvlgari, Hublot, TAG Heuer and Zenith, joined forces to unveil exciting new releases for 2020. The event brought together key figures from these brands as well as journalists and retailers from around the world. As data and marketing specialists, we measured the results of the first edition using Launchmetrics' proprietary Media Impact Value™ algorithm (MIV®) that analyzes the Voices and impact generated around the event.

In this short downloadable report, you will understand :

  • The global Media Impact Value™ generated by LVMH Watch Week.
  • A ranking of the top-performing Influencers.
  • The MIV® generated by Hublot, Zenith, Bvlgari and TAG Heuer.

*MIV® is a registered mark in the European Union.

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