Data Briefs
Facial Masks: An Emerging Skincare Trend

Since the pandemic, the word “mask” has become synonymous with surgical masks. With the rise in surgical mask use, a new term has emerged: “maskne” (acne caused by prolonged mask-wearing). Maskne has increased demand for new skincare solutions.

In this data brief, you will find:

• The top 10 affordable facial mask brands by MIV®
• The top 10 premium facial mask brands by MIV®
• Case studies of the best-performing affordable and premium facial mask brands
• The top 5 Influencers for these campaigns