Data Briefs
CNY 2022: The Influence of Influencers

Chinese New Year is a historically significant holiday. Its significance reaches all around the world, with United States Congresswoman Grace Meng introducing a new bill to make Chinese New Year a federal holiday in the U.S. Naturally, brands from various industries are keen to capitalise on any opportunity to increase sales - and holidays are the perfect opportunity to do just that.

In this data brief, you will find:

• Brand campaign snapshots for Gucci, Tiffany, Versace, Tory Burch and Clarins
• Influencer Community Snapshots for these brands this Chinese New Year
• Chinese New Year MIV® for each of these brands