Data Briefs
Beauty Marketing Trends of Q3 2024 and Beyond: Data and Insights by Launchmetrics 

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Q3 marks a key moment for beauty brands navigating a turbulent climate and laying the groundwork for 2025. As the industry gears up for the new year, understanding the emerging trends and strategies that resonate with consumers has never been more critical.

Launchmetrics’ latest report delves into the Q3 beauty marketing trends, offering key takeaways on what has defined 2024 so far and a look ahead to the trends set to shape brand success in 2025. Featuring deep insights into top-performing brands by beauty category, Voice and Channel Mix strategies, case studies from industry leaders and trend analysis, this comprehensive study helps you uncover the drivers behind brand performance and the steps needed to stay ahead in today’s rapidly evolving marketplace.

At the heart of the report are Launchmetrics’ industry-recognized Media Impact Value® (MIV®) rankings, providing the most holistic view of performance by assigning a monetary value to every post, interaction, or article. This finely tuned algorithm, powered by AI and machine learning, evaluates both quantitative and qualitative attributes specific to the Fashion, Luxury, and Beauty (FLB) industries—including audience engagement, industry relevance, source authority, and content quality. The rankings are meticulously compiled using the latest advanced solution for beauty data categorization, empowering brands to delve deeper into the metrics that matter most across Makeup, Skincare, Haircare and Fragrance—offering benchmarks that ensure unparalleled accuracy and relevance within today's market. By diving into these precise categories, our report offers a sharper perspective for brands looking to effectively navigate the competitive landscape.

With an eye toward the trends of 2024 and actionable insights to position your brand for 2025, this report equips you with the knowledge to make smarter decisions for the future.

Don’t let your brand fall behind. Download the Q3 Beauty Insights report today and uncover the strategies that will drive success in a changing market.

In this report, you will:

  • Gain global understanding of beauty marketing trends across 2024 and beyond.
  • Learn about successful recent campaigns that fuelled brand performance in Q3.
  • Dive into today’s leading brands by ranked by specific beauty categories.
  • Discover key trends and actionable takeaways for successful strategy formation moving forward to 2025.
Fill in the form below and you'll receive your report via email