Performance Summit 2025

Tatiana Dupond

Director - Luxury, Fashion & Beauty, TikTok

Tatiana Dupond is a senior executive leader with 18 years of experience managing global teams and guiding luxury fashion and beauty brands on their communication and marketing strategies. She is currently the Director of Beauty, Luxury, and Fashion at TikTok, where, for the past 2 years, she has led brands in exploring innovative ways to connect and create on TikTok. Prior to TikTok, Tatiana spent 7 years at LinkedIn, where she built and led a global luxury division. Earlier in her career, she worked at The New York Times in Paris, developing new content forms for fashion brands. Tatiana has lived and worked on 4 continents. In her spare time, she works on family business projects and led the artistic direction for the renovation of Château de Thauvenay, a 24-bedroom estate located in the vineyards of Sancerre.

Yuri Ezhkov

VP, Creative Center of Excellence, Estée Lauder Companies

Yuri Ezhkov is an award-winning creative director with over 20 years of experience at the forefront of design, branding, and innovation. A New Yorker at heart, Yuri began his career at Assouline before founding his own agency, where he created pioneering digital content for leading beauty brands such as Maybelline, Essie, and Dr. Jart during the early 2000s. Yuri later joined MAC Cosmetics in APAC, where he oversaw creative direction for the global prestige beauty brand across the region. Currently, he holds a leadership role at Estée Lauder Companies, focusing on the dynamic intersection of technology and creativity to drive innovation within the organization. With a rich professional background and an entrepreneurial spirit—evident from his years owning a boutique coffee shop in Hong Kong—Yuri brings a unique perspective to blending artistry, business, and technology.

Laurie Brookins

Freelance Journalist, The Hollywood Reporter

Laurie Brookins is an award-winning journalist who covers fashion, watches and jewelry, and other luxury-focused subjects for a variety of print and online publications. Her work has appeared in The Hollywood Reporter, Town & Country Travel, Robb Report, the Miami Herald, South Florida Sun-Sentinel, and the Palm Beach Daily News, while she also has produced digital content for Town & Country, Robb Report, Worth, Galerie, and THR’s Style section. Laurie is based in New York City and is currently working on her first book. 

Joelle Diderich

Paris Bureau Chief, WWD

Joelle Diderich is Paris Bureau Chief at WWD, overseeing a team of correspondents covering luxury goods, retail and beauty. Joelle began her career as a financial journalist, joining Reuters in London in 1994. During the following 10 years, she lived and worked in Madrid, São Paulo, Brasília and Paris covering everything from general elections and forest fires to the 1999 Brazilian currency crisis. She fulfilled her long-held ambition to become a fashion journalist in 2000, when she started covering Paris Fashion Week for Reuters. She joined WWD in Paris as senior business news editor in 2010 and became Paris bureau chief in 2017. Reporting on companies ranging from H&M to Hermès, she enjoys breaking news, writing in-depth profiles of designers and CEOs, and branching out into the paper's culture pages

Sara Spruch-Feiner

Senior Reporter, Glossy

Sara Spruch-Feiner is a lifelong New Yorker and writer. She is a Senior Reporter at Glossy, where she spearheads Glossy Pop, a vertical about the intersection of beauty, fashion, and culture. She also writes the Glossy Pop Newsletter, which goes out on Fridays. She has contributed to publications including New York Magazine, The Zoe Report, Byrdie, Women’s Health, Coveteur, Shape—and many more. She is a graduate of Kenyon College where she earned her B.A. in English Literature (with a double minor in Women’s Studies and Art History) and a 2009 recipient of the New York Women in Communications, Inc. scholarship. She is equally passionate about women’s rights, really great serums, television, and the power of writing about them all.

Lucien Pagès

Founder, Lucien Pagès Communication

Lucien Pagès, born in 1975 in the Cévennes, studied fashion at the Chambre Syndicale de la Couture Parisienne.  After interning at Yves Saint Laurent and Dior, he launched a cashmere brand with a friend in 1997. In 2001, he became assistant to Artistic Director Marc Ascoli. In 2006, he founded his agency, now representing clients in fashion, beauty, lifestyle and culture, with offices in Paris and NYC.

Carrie Crecca Maitoza

Author of RePressed on Substack and Meme Creator

Carrie Crecca Maitoza has just under 20 years of experience working in public relations in the fashion and jewelry industries in various roles including in-house, agency, and most recently, freelance. She is the brainchild behind the @miss_pr_piggy meme account on Instagram which sheds light on the realities of working in PR using humor. The meme account has over 21K followers with off-the-charts engagement rates. Carrie's memes have gotten her featured in Paper Magazine, ELLE, Digital Counsel, CAP 74024, and she was a guest on the Fat Mascara podcast in August 2023. She also writes a column for the digital fashion publication, The Impression on the current state of affairs in fashion PR. Most recently, Carrie launched RePressed, a weekly Substack newsletter where she candidly dives deep on PR topics to try and make sense of where the industry is going.

Ben Cercio

Founder, bencercio agency

Ben Cercio is a boutique consulting agency offering a tailor made service to luxury, fashion, lifestyle and beauty companies in the fields of brand building, brand positioning, communication, entertainment, influence marketing and partnerships. 

Ben has over 15 years of expertise in luxury in leading businesses: Louis Vuitton and Gucci operating at top executive positions from a global HQ, driving strategy and executing projects in every region of the world.  He has a strong network of international relationships in every market with socials, press, talents, and culture. He has worked very closely and directly with top industry leaders: creatives like Nicolas Ghesquière, Virgil Abloh, Kim Jones, Alessandro Michele and executives among which Michael Burke and Marco Bizzarri. With this experience, his ambition is to help companies define their brand strategies and achieve their goals.

Michael Jaïs

Chief Executive Officer, Launchmetrics

Michael Jaïs has been the CEO and Co-Founder of Launchmetrics since its establishment in 2016 following the merger of Augure (which he co-founded in 2002) and Fashion GPS. Throughout his career, he has held several management positions at leading firms such as Thomson Multimedia and Accenture, as well as other founder roles with companies including ETL leader, Leonard's Logic, which was successfully sold to a subsidiary of OpenText. He holds a Master's degree from Sciences Po Paris in Economics and Finance, where he now serves as a part-time adjunct Marketing professor for their Master's program. 

Alison Bringé

Chief Marketing Officer, Launchmetrics

Alison is the Chief Marketing Officer at Launchmetrics. She joined Fashion GPS in 2013 as the Global Director of Brand Development. Previously she held roles at companies such as IMG Fashion and Net-A-PORTER managing Marketing & PR. She has also spent time guest lecturing at Parsons, The New School, Condé Nast College and Il Sole 24Ore's Business School. Alison holds a Bachelor's degree in Advertising & Communications from the University of Central Florida and a Masters from SDA Bocconi's School of Management.