How Fusalp Amplifies Content to Key Industry Voices & Monitors Brand Performance

Fusalp & Launchmetrics

Fusalp was born in 1952 in the heart of the French Alps. Since its creation by a duo of tailors in Annecy, the brand has revolutionised Alpine skiwear by creating the first technical stirrup pants that was worn by the French ski team in the 60s. Iconic partner of the greatest alpine skiing champions, Fusalp has since tirelessly worked on achieving the perfect balance between technicality, comfort and style. Through its collections, Fusalp celebrates the art of movement, a movement inspired by Alpine skiing and adapted to our modern urban lifestyles.

Fusalp's Challenge

Prior to Launchmetrics, Fusalp relied on Google Drive to store and organize brand visuals, along with WeTransfer to share assets internally and externally among media and press. The process of organizing and sharing assets was inefficient and unreliable. Fusalp’s PR Team had no way of evaluating content performance and content amplification was limitted to existing contacts. Tracking PR coverage was cumbersome and time consuming. The team needed a platform to track coverage holistically across print and online channels as well as across markets. Evaluating PR effectiveness was also a challenge due to a lack of standard metrics and benchmarks available. Fusalp’s PR Team was uncertain of its PR strategies success and unsure about how the brand's performance stacked up against industry competitors.

The Solution

After implementing Launchmetrics Digital Showroom Software, building and organizing Fusalp's content library became more efficient and the process of sharing assets externally, streamlined and reliable. With the content amplification feature available in the app, the PR manager is now able to amplify Fusalp's content to the Voices that matter, boosting the brand's visibility and creating new PR opportunities. Data available through the tool, enable the PR Manager to make informed decisions on content strategy. With Launchmetrics' Media Monitoring tool, Fusalp is able to track media coverage holistically across print and online as well as across markets. Monthly data reports help the PR Manager to keep track of the teams’ objectives and assess PR success. Launchmetrics performance benchmarking software, enables Fusalp to evaluate the brand's communication effectiveness by indicating how the brand performs across channels, Voices and regions, as well as against industry competitors.

The Result

• Easily built and shared digital showrooms, amplifying brand assets to +2000 key industry Voices across +500 leading publications via Launchmetrics Spotlight
• Enabled comprehensive and effective PR monitoring on a global and local level, across print, social and online media
• Improved marketing effectiveness by enabling comprehensive brand performance anaysls and competetive benchmarking

"Launchmetrics is everything that I look for in a PR solution. Galleries has significantly improved our visual asset organization. I can easily share our Showrooms with my contacts and the Spotlight amplification feature helped us in finding new media and opened up new PR opportunities. Discover solution and MIV® helps me reach my objectives and keeps me accountable."

Justine Provent
Head of PR & Social Media