Building Software and Data Insights to Connect Strategy with Execution
Our Mission
We Are a Data and Technology Company That Believes
in the evolution of an industry where digital has changed the speed, expectations, and inspirations of the market. With over a decade of experience, we develop intelligence that empowers companies in the Fashion, Lifestyle and Beauty (FLB) sectors, helping them grow their businesses and streamline their processes.
With tools for sample management, event organization, press distribution, media monitoring, brand performance benchmarking and data insights, the Launchmetrics' Brand Performance Cloud gives brands everything they need to build a successful marketing strategy, all in one place.
"Together we're on a mission to help brands make smarter decisions for the future."
Our Growth Story
January 2024
Launchmetrics joins the Lectra family, marking a significant milestone in their journey and propelling the business into a new era of innovation and growth.
Our Growth Story
March 2022
Launchmetrics acquires its main competitor, DMR, strengthening its data and analytic capabilities — becoming the undisputed category leader in Brand Performance for Fashion, Lifestyle and Beauty
Our Growth Story
November 2020
Launchmetrics acquires PARKLU, the premier influencer analytics platform in China
Our Growth Story
December 2019
Launchmetrics acquires IMAXtree, the leading visual content creator and distributor for the Fashion & Beauty industries
Our Growth Story
September 2018
Launchmetrics raises $50M in funding
Our Growth Story
2017
May: Visual Box, the global media monitoring & intelligence company is acquired
November: Style Coalition, the leading influencer relationship management company is acquired
Our Growth Story
January 2016
Fashion GPS & Augure merge to form Launchmetrics, co-founded by Michael Jaïs & Eddie Mullon
Our Growth Story
March 2006
Fashion GPS, the premier technology provider to the fashion industry, is founded
Our Growth Story
July 2002
Augure, the global powerhouse in influencer marketing software, is founded
Where We Work
More Than 1,200 Brands in 100+ Countries Use the Launchmetrics Platform Everyday
We are a motivated team of 450+ people, across 12 markets from 44 different countries
Our Industry Scope
Inspiring Innovation for Fashion, Lifestyle and Beauty
What We Are Known For
